Trademarking your company’s own brand is a huge step toward creating a name and brand for yourself. This specific brand will let your customers and the whole market know who you really are and what your company represents.
However, branding and trademarking are huge and can often be a confusing process. You definitely want to steer clear of the legal lawsuits, which is why it is important to keep these things in mind when dealing with trademarks in Utah.
Confirm that it’s yours
The first thing that you will have to do is to confirm that the trademark is actually yours. The last thing that you would want to happen is to use a trademarked brand, not knowing that someone else owns the rights to it and then getting sued for it.
Have your attorney or law firm confirm that the trademark that you will be using is not confusingly similar to any other brand’s trademark. Have them do clearance research to see if the trademark is not owned by anybody else in the country.
Not all words can be trademarked
Remember that not all words, names, and brands can be trademarked. Generic names and words cannot be subject to trademark protection. Hence, you would want to choose a brand name or a phrase that is unique so that you can have it legally trademarked.
Descriptive and suggestive brands can be trademarked as long as they acquire some recognition in the relevant marketplace. Arbitrary and fanciful names and brands are highly protectable. If you want to be sure that your trademark will be approved, then you might want to think of a unique name that nobody has ever heard of before.
Registration is just the beginning
You might think that once you have gotten your brand name registered, then you are good to go. The truth is that the registration is just the beginning, and you would most likely have to deal with a couple more steps before finally being allowed to use your brand name.
You should have your trademark monitored by an attorney at all times so that you can be sure that nobody else will be using it illegally. Overseeing this part can lead to the degradation of your brand or even losing the rights to it altogether.
Seek trademark protection
Your business will eventually grow, which means that you will be adding a couple more services and products to your existing trademark. You should always have these products and services protected, too, especially if you categorize them under your current company or brand’s trademark.
Always conduct new clearance searches and make sure to file new UPSTO registration applications so that you can get rid of lapses in risk and protection management.
You should always communicate properly with your lawyers and the law firm when it comes to dealing with company brands and trademarks. This will definitely pay off in the future. You will not have to worry about the legalities of your brand and your own company.